Bagas Sulistya W - Work Experience

Bagas Sulistya W

Performance Marketing Specialist

Meta Ads, Google Ads, TikTok Ads & AI Growth Strategy

📱 WA: 0896-7094-9911
📩 bagasulistya99@gmail.com
📍 Bandung, Indonesia (Remote-Friendly)
🎓 ITB - Teknik Kelautan (Lulus 2015)

💼 Pengalaman Kerja

Firli Digital

Jul 2024 - Present (2 yrs 2 mos)

Full-time · Hybrid

Digital Marketing Project Manager

Jul 2025 - Present · 11 mos

Bandung Regency, West Java, Indonesia

Memimpin operasional digital marketing untuk portofolio 10+ klien aktif secara bersamaan di Firli Digital.

  • Merancang strategi campaign lintas platform — Meta Ads, Google Ads, TikTok Ads, SEO, dan Marketplace.
  • Memimpin tim multidisiplin (SEO, paid ads, content, marketplace) dengan sistem KPI dan accountability yang terstruktur.
  • Mengelola sosial media management, KOL management, brand consultation, serta penulisan SEO artikel untuk klien aktif.
  • Mengimplementasikan AI tools untuk efisiensi operasional dan otomatisasi layanan konsumen (CS).
  • Mempertahankan gross profit klien konsisten ≥ total ad spend di semua campaign yang ditangani.

Skills: Project Management · Meta Ads · Google Ads · TikTok Ads · GA4 · AI Automation · SEO · Team Leadership · Social Media Management · KOL Management · Brand Consultation · SEO Articles

Performance Marketing Leader

Apr 2024 - Oct 2025 · 1 yr 7 mos

Bandung, West Java, Indonesia

Bertanggung jawab penuh atas performa dan pengelolaan seluruh paid advertising klien di Firli Digital.

  • Mengelola akun periklanan digital secara harian berbasis Meta Ads, Google Ads, dan TikTok Ads.
  • Mengoptimalkan landing page periklanan serta struktur pelacakan piksel konversi (CPAS).
  • Mengembangkan ekosistem dan funnel lead generation untuk berbagai segmen bisnis nasional.
  • Memimpin tim Customer Service yang mengelola operasional interaksi respon iklan.
  • Mengembangkan dan mengimplementasikan AI Chatbot untuk optimalisasi penanganan leads secara otomatis.

Skills: Meta Ads · Google Ads · TikTok Ads · CPAS · Performance Marketing · AI Automation · Team Management

FIRLI GROUP

Jan 2020 - Dec 2022 (3 yrs 6 mos)

Full-time

Advertising Leader

Jan 2022 - Dec 2022 · 1 yr

Indonesia · On-site

I managed advertising team to control their budget and ROAS. I also managed RnD team to produce up to 40 products in a week.

Skills: Landing Page Optimization, Social Media

Advertising Specialist

Jan 2020 - Dec 2021 · 2 yrs

Bandung, West Java, Indonesia

Facebook-advertising-based-focused to gain profitable business process.

Skills: Landing Page Optimization, Social Media

Advertising Intern

Jul 2019 - Dec 2019 · 6 mos

Bandung, West Java, Indonesia

Skills: Social Media, Teamwork

General Manager

Hermawan Land · Full-time

Jan 2019 - Jun 2019 · 6 mos

Tasikmalaya, West Java, Indonesia

I handled marketing, finance, and engineering division to maintain stability the business process.

Skills: Teamwork, Project Management

Business Development

Beton Elemenindo Putra

Nov 2017 - Nov 2018 · 1 yr 1 mo

Batujajar, Kabupaten Bandung Barat

Skills: Teamwork, Project Management

UX Designer

Sasbuzz

Oct 2015 - Oct 2016 · 1 yr 1 mo

Dago, Bandung

I take responsibility to make the app and the website design easier to be understood by customer.

Skills: Teamwork, UX Design, Digital Marketing

Bagas Sulistya W

Professional Experience Statement — Bandung, Indonesia